Mezcal, a traditional Mexican libation, is crafted from the "pineapple" or heart of the maguey plant. Embracing a graphic style that pays homage to tradition, the logo's typography draws inspiration from iconic Mexican signage, capturing the distinctive shapes and finishes reminiscent of renowned posters.
The packaging design and illustrations are inspired by traditional Mexican attire, specifically the 'Huipiles' from the Isthmus of Oaxaca region. The brand's graphic elements on both the bottle and packaging celebrate tradition, giving a unique concept to the brand, each detail reflects authenticity, creating a distinctive and memorable experience.