Delait's mission is to offer quality laundry cleaning products and to guarantee the complete satisfaction of its customers. The brand's visual identity embodies the essence of sobriety, cleanliness, confidence, and warmth, reflecting these core concepts in its design.
The logo is based on the Antique book cover typeface, which as in the packaging, some graphic elements were added to generate dynamism. The illustrations were realized in a hyper-realistic style, these together with the subtle color variations in the different presentations help to distinguish the aroma and attributes of each product.