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Etérea:
a jewelry brand with timeless elegance.


Naming Branding Packaging
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The name Etérea refers to something that is intangible, undefined and at the same time, subtle or sublime. Drawing inspiration from the meaning of the name, this brand reflects the intangible beauty fueling the act of gifting a jewel.

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The refined typography and diamond-inspired icon communicate sophistication, while the color palette reflects sobriety and exclusivity. The icon serves as a unifying element, defining the graphic direction across materials such as packaging and corporate stationery.

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This cohesive approach extends to the use of the pre-defined color palette, ensuring a harmonious and distinctive visual identity throughout the brand.
Etérea Jewelry, where the ethereal meets the tangible.

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