The design for Zoo World is focused on cultivating a meaningful connection to the brand, providing an immersive experience that appeals to visitors of all ages, allowing them to fully immerse themselves in the fascinating world of the zoo.
The project involved the holistic development of the zoo's identity, including the creation of the name, branding, and signage that would be visible throughout the facility. A consistent graphic approach was adopted, featuring rounded edges and engaging figures to establish a friendly and approachable communication style with the public.
